UX / UI
Used Cases
I design intuitive and engaging user experiences, with experience working for clients like BMW, Comair, and Bidvest Matus.
ViewSENIOR UX · UI · CX PRODUCT DESIGNER
Hi, I'm Zaakirah.I design digital experiences.
10+ years designing digital products, experiences and interfaces that balance user needs with business goals.
VIEW MY UX/UI CASE STUDIES →Automotive · Aviation · B2B · B2C · Product Design
Explore some of my designs
Click the buttons below to view some of the clients I have worked with
The thing about me is...
I care about people, good design and leaving things better than I found them.
After more than 10 years in design, I’ve learned that great product design is rarely about the screen alone. It’s about understanding people, asking the right questions, bringing different perspectives together and helping a team make confident decisions.
I’m at a point in my career where I want to do more than design the experience. I want to help shape the direction, mentor designers, create clarity when things get complicated and build an environment where good people can do their best work.
That’s why I’m particularly interested in Senior, Lead and Design Management opportunities where I can combine hands-on product design with leadership, collaboration and strategic thinking.
People firstI enjoy understanding different perspectives and creating space for people to contribute.
Lead through clarityI like turning ambiguity into a clear direction, shared understanding and practical next steps.
Still hands-onI’m a designer at heart and enjoy getting into the work, from research and flows to prototypes and UI.
Build people and productsI want to mentor, collaborate and help teams grow while delivering experiences that make a real difference.
How I approach design
A practical, research-led process that keeps the user, product and business connected.
01
Understand
Research users, business needs, data and the wider ecosystem.
02
Define
Turn complex requirements into clear problems, journeys and opportunities.
03
Design
Create flows, wireframes, interfaces and prototypes that solve the right problem.
04
Test
Validate ideas with users, stakeholders and data.
05
Improve
Iterate, learn and work with the team to deliver a better product.
Experience across
A career spanning product design, UX/UI, digital experiences, brand and visual communication.
AUTOMOTIVE · B2B
BMW Group
Designed dealer-facing digital products and applications with international teams across Germany and Portugal.
AVIATION · B2C
Comair · kulula.com
Designed B2C experiences using research, analytics and A/B testing, including the kulula.com mobile app.
VISUAL · DIGITAL
Bidvest · Matus · G-Fox
Built the visual and digital foundation through graphic design, web, POS advertising and brand marketing.
Have a problem worth solving?
Whether you're looking for a product designer, UX/UI specialist or someone who can bridge business requirements and user needs, I'd love to hear what you're working on.